The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Promotional / Physical Items
BallerCard
Agency: CHEP Network / Sydney + IKEA Australia
Client: IKEA Category: Promotional / Physical Items
Heinekicks
Agency: BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken® Category: Promotional / Physical Items
Ukraine Supporters Project
Agency: MUTABOR / Hamburg
Client: #WeAreAllUkrainians Category: Promotional / Physical Items
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Promotional / Physical Items
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear Category: Promotional / Physical Items
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client: Swedish Heartchild Foundation Category: Promotional / Physical Items
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Promotional / Physical Items
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Promotional / Physical Items
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card Category: Promotional / Physical Items
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Promotional / Physical Items
Visible Mark
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Isaac Silva/ Casa Neon Cunha Category: Promotional / Physical Items
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Promotional / Physical Items
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Promotional / Physical Items
Award:
2023 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Promotional / Physical Items
Annual ID:
OS23_DE104M
Award:
2023 Design Merit Award
Agency:
CHEP Network / Sydney + IKEA Australia
Client:
IKEA
Title:
BallerCard
Category:
Promotional / Physical Items
Annual ID:
OS23_DE105M
Award:
2023 Design Merit Award
Agency:
BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Annual ID:
OS23_DE106M
Award:
2023 Design Merit Award
Agency:
MUTABOR / Hamburg
Client:
#WeAreAllUkrainians
Title:
Ukraine Supporters Project
Category:
Promotional / Physical Items
Annual ID:
OS23_DE107M
Award:
2023 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Promotional / Physical Items
Annual ID:
OS23_DE108M
Award:
2023 Design Merit Award
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Promotional / Physical Items
Annual ID:
OS23_DE109M
Award:
2023 Design Merit Award
Agency:
ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client:
Swedish Heartchild Foundation
Title:
The Heartbeat Drum Machine
Category:
Promotional / Physical Items
Annual ID:
OS23_DE110M
Award:
2023 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Promotional / Physical Items
Annual ID:
OS23_DE111M
Award:
2023 Design Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Promotional / Physical Items
Annual ID:
OS23_DE112M
Award:
2023 Design Merit Award
Agency:
McCann / London + Weber Shandwick / London + Craft / London
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Promotional / Physical Items
Annual ID:
OS23_DE113M
Award:
2023 Design Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Promotional / Physical Items
Annual ID:
OS23_DE115M
Award:
2023 Design Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Isaac Silva/ Casa Neon Cunha
Title:
Visible Mark
Category:
Promotional / Physical Items
Annual ID:
OS23_DE116M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Promotional / Physical Items
Annual ID:
OS23_DE117M